I'm already on my first year of running this service and I learned a lot of things, not only on the actual process of building links, but also on how to manage client expectations.
The most common point of confusion I get from inquiries and even from clients is how my service actually works. We have an FAQ on our homepage, but I think this topic deserves a post of its own. This article will serve as a guide for interested buyers of our service - I'll discuss what our service is and what to expect.
I'm pretty sure most of you are used to buying guest post links that go live anywhere between 48 hours to 14 days, but our service doesn't work like that:
"We DO NOT sell per link; we sell monthly guest post campaigns."
Think of us like a hyper-specific SEO agency - instead of running entire SEO campaigns, we just run guest posting campaigns 24/7.
That means you don't buy each guest post link from us, you purchase the ENTIRE guest post campaign and the resulting links from it.
Of course, we guarantee at least 5 confirmed guest posts per campaign, but when you get, say 7 guest posts, we don't charge extra. Like we said, you pay for the campaign, not the links.
I have a couple of reasons:
This may sound corny, but hear me out.
I've been in the industry for 7+ years and while that may not be much (I know many people who does SEO since the heyday of the Internet), I feel like many have forgotten that the act of guest posting is all about building connections or relationships with other bloggers in your industry.
I'm not trying to be holier-than-thou here - I love PBNs and all that gray hat shit too. But when you see emails like this:
You got to admit, that feels pretty damn good right?
Of course, this won't work on every niche and if you're not interested in building real connections that you can leverage in the future, then this probably isn't for you.
When I say high metrics I don't mean like DR 30 links. I mean links that go upward of DR 50!
I got these guest posts for my client (Real Estate + Hospitality niche) in one month:
Domain Rating (DR)
All of these for about $1000 - that's $143 per link. And we're not even counting the cost of building relationships with these blogs.
At the time of writing not every one of these guest posts went live yet because some blogs have long editorial calendars and we're still writing 1,500-word guest posts for some (please see our Side Effect #1 below for an explanation).
We also have that DR 26 link in the mix. While it's a good link on its own with 10,000 monthly organic traffic, it simply pales in comparison to the other domains.
Each of these guest posts could go for AT LEAST $250+ a pop on other vendors (except the DR 26 one that might go for about $150-$200 only). The ones with higher metrics could even go for around $400. Where on earth can you get all of these for just $850?!
Here's another example:
FUN FACT! We do not actively look for websites using Domain Ranking (DR); we simply find websites with good traffic and referring domains, and we still get these high-DR domains anyway.
What if I told you we got this link for about $200? Cost of writing the article included.
I'm running a guest posting campaign on a fairly competitive and SEO-savvy niche so paid posts can't be avoided.
If you buy a DR 90 guest guest post somewhere else you could very well be paying around the the high hundreds to the low thousands of dollars, especially since this website is one of the most popular websites in its niche. Crazy right?
Or how about this DR 81 link we got for FREE?
I chased this link for 2 months (yes - that's how persistent we are) - but it's definitely worth it.
The system I've built lets us get high metric links like these for much less.
This isn't some old "we're different from the rest" cliche - as far as I know I'm the only seller that has this "hybrid" type of product.
Before I started outreach Worthy, I bought a ton of guest posts too and I found that the content is lacking.
While they do increase rankings, the content provided, which are basically 500-word SEO articles - are not something that I can be proud of. Showing it to clients is almost out of the picture.
That's why when I started this service I told myself that I'll write high-quality and insightful content - something that I can be proud of.
The result? People want my clients to be regular contributors in their blogs. Some even say that we can use them as sample content for our future guest post pitches.
While our service lets us get high quality links like these for much less, due to the nature of the system we have some side effects:
Let's say you paid for our service on April 1. That means your campaign will run from about April 3 to May 3 (we have a 2-day buffer to set up your campaign).
We're going to get confirmed guest posts during this time, but again, due to the nature of websites we reach out to, your links may not go live immediately.
Some blogs have long editorial calendars that span a few months into the future. That means an approved guest post we did in April might go live in May or June. Please note, however, that we're trying to lower the turnaround times as much as we can.
This happened to the DR 81 blog (see screenshot above) we got for one client. My client was patient and kind enough to let me chase this blog for 2 months and it finally went live. All the while I'm getting him these DR50+ guest posts.
I also got this same client a DR 73, 114,000 monthly organic traffic link. This time he had to wait 30 days before the article was published.
Was this worth it for this client? For this particular client it was, and he's one of my longest running clients to date. He's one of my favorite clients too.
Now is the wait time worth it for you? The decision is yours to make.
Each campaign we run is customized based on the following factors:
These factors often dictate how quickly we can acquire guest posts.
For example, it might be faster to get guest posts for an established website with an accomplished CEO, than say an e-commerce website that's 5 months old with little to no content.
That being said, our system I run could be a slow starter. I say "could" because it doesn't always happen. For the slow starting campaigns, it usually takes us one full month before we get the campaign running in full steam.
The good thing is once we've optimized the campaign, the succeeding months often exceed expectations.
If you've read this far, you'll know that not every one will like the system I've built.
I wrote this article to inform potential clients about the nature of my service. By reading this, I hope I managed your expectations well and informed you enough to make a smart buying decision.
If you have any questions, don't hesitate to shoot me an email at yesh[at]outreachworthy[dot]com. Or if you want to start your guest post campaign with us, just click the big green button below, fill out a short form, and we'll get back to you within 12 hours.
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