You don’t need to spend thousands of dollars just to market your services as a buyer’s advocate. Thanks to the ever-improving methods of marketing, it’s now possible to market your real estate business without spending too much.
In fact, you could market yourself without spending a SINGLE dime.
And that’s made possible with guest blogging.
But guest blogging brings more than free advertising to a real estate agent/agency’s plate. Here are 6 more benefits guest blogging can bring to your real estate business that would help you convince yourself that guest blogging is worth the shot for your marketing plan!
And not just any traffic. Real quality ones that have a great interest in real estate, especially those that are ready to buy properties.
With guest blogging, you’re targeting an established audience suitable to your niche, i.e. real estate.
The only thing you need to do is deliver content that will add more value to them.
And when they find your post to be valuable for them, they’ll crave for more, so chances are high they’ll visit your website for more information. And hopefully, contact you whenever they’re ready to invest in a property.
When your content adds actual value to their website, they’re more likely to do you a favor by promoting the guest post for you.
If your guest blog post has a well-written author bio that describes who you are, what you do, and how to connect with you, that could bring a wave of new potential leads for you.
If they see your post doing well, they might invite you to write more guest posts for them.
And the more your value-for-value relationship gets established, your real estate social network grows too. That could be useful when you run other marketing campaigns in the future.
Guest blogging is your perfect opportunity to let people know more about you/your agency.
As an expert when you provide information/tips that aren’t found elsewhere.
As a professional or friendly authority, depending on how you instill your brand voice to your guest posts’ writing style.
As the agent/agency that could bring proven solutions to real estate-related problems of readers, one that could guide them in making the most out of their property investment.
It’s one thing to proclaim you’re a real estate expert, but it’s another thing to prove your claim by having your expertise be published online, especially on well-known websites in the real estate industry.
This is where guest blogging comes into play.
Of course, you must explore every opportunity with guest blogging. Establish relationships with other established websites, and submit guest blog posts to them so your target audience will continuously label you as an authority in the real estate industry.
You may not get paid to write a guest post, but in exchange for your efforts and valuable contribution, they allow guest posts to have one or more backlinks to your website.
If your website gets more backlinks, especially from other authoritative websites, that could help Google and other search engines know that your website is a credible one in terms of real estate.
And if they do, you can expect a ranking surge for your website in search engine results.
So when you guest post to as many established websites as possible, you’re getting the leverage of building your backlink profile and build your website’s SEO factor more.
The traffic you gain from the websites you’ll guest post to are not just random audiences. They’re hungry to learn more about how real estate works for them and how they could benefit from it.
It’s like being on a talk show. An audience’s already gathered for you, so all you have to do is talk about this a particular real estate topic.
And when the audience likes how you present value to them, they’re likely to know more about you and potentially do business with you.
It’s a great way to show authority, help readers in need, all while bringing your business into the conversation.
And the best thing about this? It’s free. You don’t need to spend much to gain leads.
So take advantage of guest blogging now. Show the world your expertise in the world of property investment, and enjoy a good flow of business in the long run.